Tag Archives: marketing

Here are two of the web’s most popular presentations on social media. They give an good overview of what social media is. For companies however, it’s important to know that social media is your customers (happy and unhappy) talking about … Continue reading →

Social media is here to stay. What your customer say about you (good or bad) is down to the experience they have with your employees. So, what can do you do to make the most of social media? To start … Continue reading →

I get a regular email from a famous copywriter called Drayton Bird. I’ve just read this latest one called ‘What makes people buy?’. I’ve cut and pasted an interesting section of it. What follows are Drayton’s words… A while ago, … Continue reading →

Here’s an interesting video which looks at what would have happened at the birth of Christ if social media was invented then. It’s also a snapshot into the ‘social media technology’ your customers are using each day. It’s the same … Continue reading →

Here’s an interesting job description, it is for a Director Customer Management. This company clearly sees how important it is to have somebody who owns the customer experience. It seems this role falls within the marketing department too. Note how … Continue reading →

My wife sold our Phil and Teds pram on ebay recently and we had to arrange shipment to Austria. We used the first company which came up on Google (paid searches) – which was Parcel2go. Parcel2go had clearly paid to … Continue reading →

This is an intersting video. It talks about going from a ‘product centric’ to a ‘customer centric’ focus – and the need to develop ‘long term relationships’. Here’s a question… rather than just having one ‘Chief Customer Officer’, why not … Continue reading →

I discovered this the other day. It comes at ‘customer experience’ from a design persecutive, but makes some good overall points about the need to create an exceptional customer experience (if you want your customers to repeat buy and recommend you). You may … Continue reading →

Here’s an interesting story about customer service and marketing. Earlier this year, my wife and I took a P&O ferry from Hull to Zeebrugge (my parents live in the north and looked after our children whilst we had two nights … Continue reading →