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Tag Archives: seth godin
Seth on Marketing
I think Seth Godin is a man worth listening to. Here he is for 18 minutes. Pure gold… Whilst watching, think about how expensive marketing is, and how expensive it is to reach your customer – and then consider what … Continue reading
Turn your workforce into your salesforce… flipping the funnel
In case you haven’t realised it from my other blog posts, I like the marketer Seth Godin. He is a clear thinker and straight talker. I’ve just stumbled across a little ebook he wrote in 2006 called ‘Flipping the Funnel‘. … Continue reading
Posted in customer experience, marketing, seth godin
Tagged customer experience, marketing, seth godin
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Viral Marketing in Action
In my book ‘All Employees Are Marketers‘, I talk about the power of customers ‘telling their friends’. Essentially this is referral marketing, or viral marketing. There’s are great video doing the rounds which shows the power of viral marketing, or … Continue reading
Posted in marketing, seth godin
Tagged buzz, marketing, referrals, seth godin, viral marketing
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Seth Godin on Marketing
I recently discovered the presentation by Seth Godin. Seth is a natural marketer and is able to communicate marketing like no other person I know. His video echos many of my thoughts on the need to pay particular attention to … Continue reading