At its heart, Enterprise COACH (team coaching program) is a series of 20 mini case-studies, which takes an in-depth look a company called Amroze Technology.
Amroze has fallen on hard times in recent years, but through the principles taught in Enterprise COACH is reclaiming its position as a market leader.
Case study learning is widely used in MBA (Master of Business Administration) courses around the world and is perfect for transferring knowledge, stimulating discussion and facilitating idea generation.
In the case study of Amroze Technology, your own employees (known as mentees) are introduced to the following five executives:
Stephen Fox - Amroze Technology Chief Executive.
Lucy Robinson - Chief Enterprise Leader.
Michael Redford - Chairman.
Charlie Gardham – Founder of Amroze Technology.
Tom McMillan – External Coach.
With the help of Stephen, Lucy, Michael, Charlie and Tom, your mentees will examine the fundamentals of business which make all companies great -- and which Amroze are using to turn themselves around.
These fundamentals are broken down into three core themes of Customers, Teams and Personal Leadership.
Each case-study is presented in 20 x 15 minute MP3 sessions. Team members listen to one session a week over 20 weeks, 20 days or any timescale inbetween which suits you.
Once a week, team members meet with a manager/executive from your company in a group session and discuss what they have learnt from the case-study of Amroze Technology, and examine what they can apply back to their own company.
Team members also receive a 212 page workbook which summarises the 20 coaching sessions. In the workbook are a number of short written exercises which get everybody to reflect on the MP3 coaching sessions.
The final exercise at the end of each coaching session asks the question 'What changes would you make if you were CEO for a day?'
This question gives each team member permission to put forward their own business growth, process improvement or cost saving ideas. These ideas are fed back up to the senior management team.