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	<title>Turn Your Workforce Into Your Salesforce</title>
	<link>http://www.enterpriseleaders.com/blog</link>
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		<title>Entrepreneurial Lessons from Turkish Street Vendors</title>
		<description><![CDATA[I&#8217;m currently in Istanbul, Turkey &#8211; writing some new copy for www.enterpriseleaders.com. Sometimes it is easier and more inspirational to write in a different location, rather than being in my own office. Whilst in Istanbul, I have noticed how entrepreneurial &#8230; <a href="http://www.enterpriseleaders.com/blog/entrepreneurial-lessons-from-turkish-street-vendors/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/entrepreneurial-lessons-from-turkish-street-vendors/</link>
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		<title>Devoted Customers! This is what it&#8217;s all about&#8230;</title>
		<description><![CDATA[]]></description>
		<link>http://www.enterpriseleaders.com/blog/devoted-customers-this-is-what-its-all-about/</link>
			</item>
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		<title>How to WOW customers</title>
		<description><![CDATA[I haven&#8217;t written a post for a while &#8212; I&#8217;ve been busy writing a new book for a company in the North of England. When I blog, I normally write about how to thrill, WOW and dazzle customers by employees &#8230; <a href="http://www.enterpriseleaders.com/blog/how-to-wow-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/how-to-wow-customers/</link>
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		<title>Social Media and Happy Customers</title>
		<description><![CDATA[Here are two of the web&#8217;s most popular presentations on social media. They give an good overview of what social media is. For companies however, it&#8217;s important to know that social media is your customers (happy and unhappy) talking about &#8230; <a href="http://www.enterpriseleaders.com/blog/social-media-and-happy-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/social-media-and-happy-customers/</link>
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		<title>Social Media and the need for great customer service</title>
		<description><![CDATA[Social media is here to stay. What your customer say about you (good or bad) is down to the experience they have with your employees. So, what can do you do to make the most of social media? To start &#8230; <a href="http://www.enterpriseleaders.com/blog/social-media-and-the-need-for-great-customer-service/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/social-media-and-the-need-for-great-customer-service/</link>
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		<title>What makes people buy?</title>
		<description><![CDATA[I get a regular email from a famous copywriter called Drayton Bird. I&#8217;ve just read this latest one called &#8216;What makes people buy?&#8217;. I&#8217;ve cut and pasted an interesting section of it. What follows are Drayton&#8217;s words&#8230; A while ago, &#8230; <a href="http://www.enterpriseleaders.com/blog/what-makes-people-buy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/what-makes-people-buy/</link>
			</item>
	<item>
		<title>Christmas 2.0 &#8211; This is how your customers talk now</title>
		<description><![CDATA[Here&#8217;s an interesting video which looks at what would have happened at the birth of Christ if social media was invented then. It&#8217;s also a snapshot into the &#8216;social media technology&#8217; your customers are using each day. It&#8217;s the same &#8230; <a href="http://www.enterpriseleaders.com/blog/christmas-2-0-this-is-how-your-customers-talk-now/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/christmas-2-0-this-is-how-your-customers-talk-now/</link>
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		<title>Director of Customer Management</title>
		<description><![CDATA[Here&#8217;s an interesting job description, it is for a Director Customer Management. This company clearly sees how important it is to have somebody who owns the customer experience. It seems this role falls within the marketing department too. Note how &#8230; <a href="http://www.enterpriseleaders.com/blog/director-of-customer-management/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/director-of-customer-management/</link>
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		<title>Customer is King</title>
		<description><![CDATA[There is a famous saying which everybody knows: that is the &#8216;customer is king&#8217;. Seldom do I feel like a king when I deal with companies as a customer. Why is that? I have a suggestion&#8230; It&#8217;s because employees don&#8217;t &#8230; <a href="http://www.enterpriseleaders.com/blog/customer-is-king/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/customer-is-king/</link>
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		<title>Marketing is sometimes about the messenger (as well as the message).</title>
		<description><![CDATA[Whilst it&#8217;s critical to get the right &#8216;message to market&#8217; match &#8211; sometimes, adding in the extra dimension of the right &#8216;messenger&#8217; can make all the difference. In this new Google TV advert, you&#8217;ll see how making Kevin Bacon the &#8230; <a href="http://www.enterpriseleaders.com/blog/marketing-is-sometimes-about-the-messenger-as-well-as-the-message/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.enterpriseleaders.com/blog/marketing-is-sometimes-about-the-messenger-as-well-as-the-message/</link>
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