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If there is one universal principle which all great business leaders and business owners agree on, it is this: The Profit is in Your People!
It’s your employees and managers who day-to-day create your products and services, interact with your customers, fulfil your orders, and work in your back office… and it is your employees — at all levels — who are responsible for the ongoing growth and success of your company.
It stands to reason therefore that you want to get the very best from your people, and there is no better way of doing this than through coaching and mentoring.
All too often though, it’s only senior executives or board members who get to work with business coaches, as it is usually prohibitively expensive for coaches to work with employees at lower levels.
In People Upgrade, you’ll discover how you can take coaching and mentoring out of your boardroom and into the body of your workforce, by using a blend of the right content (which is the best-of-the best business thinking) and the right delivery approach (which is multiple-level learning and enterprise-wide mentoring).
In the book you’ll learn that when you bring mentoring into your entire organisation by using your own senior staff to mentor your junior staff, supported by a structured mentoring programme, and the magic ingredient which is the Branson Effect, the results you can achieve in terms of revenue, profit and performance growth will literally be transformational.
Start today… take mentoring out of your boardroom and give your company a people (and profit) upgrade!
Testimonials for the author’s books:
“The principles of success apply equally whether you are an aspiring entrepreneur, chief executive of a large plc or simply looking for inspiration for your own personal life. Here’s where you start, by reading this book.” Allan Leighton – Chairman Royal Mail
“Every employee has the ability to inspire change and innovation in their organisation” The Independent
“It took me a long time to learn this stuff – I wish I’d been
on that plane 30 years ago !” Simon Woodroffe OBE – YO! Sushi & Dragons Den
“If you want a toolkit to help you become a successful entrepreneur – read this book. Then put it into practice.” Duncan Bannatyne OBE – Bannatyne Leisure & Dragons Den
“Everything in business is a learning experience. I should know! I’d recommend all would-be entrepreneurs to read this book and be inspired to boldly set out on your own entrepreneurial journey. You won’t regret it.” Rachel Elnaugh – Founder of Red Letter Days and Panelist on Dragons’ Den
“Entertaining, Inspiring, Insightful. I highly recommend it” Michelle Mone – MJM International
“Originally, Richard decoded entrepreneurs and unpicked their mindset. With Millionaire Upgrade, he has put it all back together again through IBELIEVE and a compelling story. Very clever and a must read for any budding entrepreneur!” Rene Carayol MBE – Leadership Guru
“In a world where entrepreneurs have taken on the cachet of celebrity and are as often to be found portrayed in movies and in the gossip columns as they are seen with dirt under the finger nails, it is refreshing to find a book that describes the key difference between the entrepreneur and the rest – attitude. So often in life a cigarette paper’s thickness separates success from failure and Richard
has written a book that perfectly captures this and suggests a way of thinking that can transform the tin of dog food into a thoroughbred racehorse. Read it, enjoy it, steal mercilessly from it, add your own ingredient X and bring to the boil. I wish you success.”
Tim Smit CBE – Eden Project
“…captures the essence of what it takes to be successful in anything you choose to do. The rules of success are timeless and simply explained so you can apply them in your own business or personal life.” BJ Cunningham – Founder of Death Cigarettes
“…you will realise it is actually a book about leadership, leadership of self. I encourage all Naked Leaders to read this book”. David Taylor – Author Naked Leader
“The difference between success and failure in business is essentially down to entrpreneurial leadership. There is a mindset and persistence that sets successful entrepreneurs apart and it is clearly communicated in this book. Essential reading.” Martin Allison – Business Banking, RBS
“Just reading the introduction I knew it was going to be good. Read, re-read and re-read again. It is all in here.” Mike Southon – Co-author The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat
“If you want success, then miss this at your peril. What Richard has done here, is make extremely accessible some very smart thinking and behaviours of highly successful people, which can be learned. This stuff works.” Michael Brook, Managing Director, Professional Excellence
Training and Development
“Pioneers are always looking for succinct advice from experts. After submersing himself in the world of the entrepreneur, Richard gives us the answers in an intriguing role play between two characters, with a genuine methodology that you can apply to your own business. You can read it on a plane journey, but the benefits will stay with you a long time after you’ve landed.” Jim Woods, Entrepreneur
“The wisdom of real entrepreneurship in one volume. Get this book to upgrade your ambitions or stay true to the course you have set. Enjoy and be inspired.” Tom Butler-Bowdon – Author of “50 Success Classics:
Winning Wisdom for Work and Life From 50 Landmark Books
“I think you’ve captured the passion, the sheer verve and energy of some
of the best entrepreneurs in Britain. I wish it had been available when I started” Lord Harris – Founder CarpetRight
“It’s not often that something on the business shelves succeeds in winning
hearts and minds. This one does, and more! It really is the kind of thing that can
make a difference” Lord Bilimoria – Founder Cobra Beer