In 2012, Facebook released its ‘Little Red Book’ to explain its mission, history, and culture to new employees...

This page stood out like a sore thumb:-

If we don’t create the thing that kills Facebook, someone else will.

“Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear.

Facebook Fights Each Day To
Remain Relevant To Its Customers

Facebook, a $200bn+ company which is barely 10 years old, already knows that innovation, creativity and change is the only way to survive.

It knows it needs to stay entrepreneurial, nimble and relevant to its customers.

Facebook has gone from being a start-up in 2004, to a company with 10,000+ employees in just over a decade. It is clearly working hard to stay fresh, agile and deliver great value for its customers.

It knows another start-up could come and wipe them out if they become complacent or take their customers and market leading position for granted.

Just think what happened to Friends Reunited or Myspace...

...or the disappearance of Nokia and Blackberry as Apple and Android took over the mobile phone space...

...or think what is happening in other industries where new entrants are disrupting the status quo -- think of AirBnB and Uber or now established players such as Google, Amazon, Ebay or LastMinute.com who have radically changed the way consumers buy.

All have taken market share and revenues away from traditional players.

This change will be happening in your industry too... Guaranteed!

Change Makes You
Irrelevant and Uncompetitive


There is no getting away from change... change is inevitable.

Customers needs and wants will constantly change and evolve with new technology and innovations -- and new entrepreneurial start-ups will emerge to meet the changing needs and wants of customers.

Companies who do not embrace change, respond to change, or those who fear change will become irrelevant and uncompetitive.

History has proven this time and time again.

But change itself is not the real problem.

Image courtesy of Best Reviews

How Do You Respond To Change?

The real problem is how you respond to change.

Any company who thinks 'we're doing ok' -- 'we don't need to change' or is complacent, resting on its laurels or sitting within it's comfort zone is just a hair's breadth away from becoming irrelevant in the eyes of its customers.

It is too easy for an established and profitable company to think everything is OK and just sit back and enjoy the good times.

But the good times do not last for ever, and very quickly -- sometimes even over night -- a new entrant into the market, or a new disruptive breakthrough innovation can turn an industry on its head making everything else irrelevant and outdated.

Sometimes change can be less obvious, and the decline of a company is slow and painful, as existing customers slowly drip away and it gets harder and harder to attract new ones.

The only way to respond to change is to embrace it... it's to welcome it... it's to work with it.

But this requires a different way of thinking -- it requires an entrepreneurial way of thinking... it requires an entrepreneurial mindset.

Entrepreneurial Thinking
Is The Key

Entrepreneurial thinking is what drives companies forward... it is where GROWTH comes from... it is where the future is.

Entrepreneurial thinking brings new ideas, new energy, new momentum. It opens the door to new products, new customers, new markets -- and ensures your company stays relevant in the eyes of your customers.

You’ll know a company who embraces entrepreneurial thinking when you experience one because they:

As a customer, you are attracted to these ‘stand out’ companies ...

… and as an executive who leads a team in your own company, you want your customers to feel this way about your organisation too.

You want your existing customers to rave about you, and you want new customers to be drawn to you… feeling compelled to buy from you, rather than your competitors.

What do these 'stand out' companies all have in common?.

Simply put... entrepreneurial thinking.

Who Are The Entrepreneurial Thinkers in Your Company?

Who are these people who will help you stay relevant to your existing and future customers?

The answer is ALL your employees.

Every single one of them is an asset who can help you get closer to your customers... better understand your customers... better serve your customers (new and old).

But entrepreneurial thinking is not always natural for companies and their employees.

Companies create environments where change is resisted... new ideas are not welcome... and bureaucracy gets in the way.

Leaders think 'we are doing ok' so why change... managers are too busy doing the doing... and employees often feel unheard or do not feel they have permission to speak up.

This all too familiar scenario is a ticking timebomb waiting to explode... waiting to kill your company as your weaknesses and vulnerabilities become exposed, and customers start to look for alternatives.

The only answer is to actively develop 'entrepreneurial thinking' in your leaders, managers and teams.

It's to educate your employees -- at all levels -- so they work with you... and help you stay relevant and competitive.

How Do You Develop
Entrepreneurial Thinking
In Your Employees?

Entrepreneurial thinking requires a shift in mindset, attitude, thinking and ultimately behaviour.

Take a look at any successful entrepreneur, and you'll find somebody who is passionate, driven and full of self-belief. You'll find somebody who is dedicated to their customer, understands their market and competitors and is alert and alive to opportunity.

Entrepreneurs know their business is all about their customers, and they work hard to give their customers reasons to keep buying from them.

Developing this way of thinking in your own leaders, managers and teams is critical if you want to stay relevant and competitive as a company.

But how?

How to you create a company full of 'customer focused' 'entrepreneurial thinkers'?

Introducing Enterprise LEADER

Enterprise LEADER is a ready-made leadership and team development program which is proven to help companies -- like yours -- become more relevant, competitive and ultimately profitable.

Built from the ground up with the help of 50 self-made multi-millionaire entrepreneurs (and a couple of billionaires), Enterprise LEADER will instill a new entrepreneurial/enterprising way of thinking into your leaders, managers and employees.


Enterprise LEADER was developed by Richard Parkes Cordock, a former consultant and salesman in the software industry. After leaving the software sector, Richard set out on his own entrepreneurial journey and started interviewing successful self-made multi-millionaire entrepreneurs to understand how they think, act and make decisions. The output of this work was the highly acclaimed Millionaire MBA business mentoring program which is used by over 50,000 people around the world.

Think Differently

Richard soon realised from meeting the entrepreneurs he interviewed that they think differently to the people he knew from his corporate consulting days.

He felt that entrepreneurs spoke a different language (a simpler jargon free language)... were more customer focused... more opportunity alert... and essentially had a different mindset to the majority of the people he had worked with in the corporate world.

It became clear to Richard that if he could bring some of the entrepreneurial thinking from the self-made millionaire entrepreneurs into the corporate world, he would be able to help companies be more entrepreneurial, relevant and ultimately competitive.

And so Enterprise LEADER was born.

Enterprise LEADER borrows heavily from Millionaire MBA (i.e. a similar audio/workbook format), but was re-written from the ground up for the business and corporate market.

Enterprise LEADER also introduces an essential coaching/facilitation element, as time has shown that Enterprise LEADER delivers the best results for companies when it is experienced as a group or team. You can read more about the various elements of Enterprise LEADER in the following sections of this website:

Think Customers

Companies around the world are constantly looking for ways to improve their business results. They want more sales, more profits, more cash, more customers, more market share, more growth. More, more more.

You most likely want the same too.

But success and growth does not come by accident. It comes from serving customers, making them want to buy from you (rather than your competitors).... it comes from being relevant to customers and giving them a WOW experience.

Sam Walton the founder of Wal-Mart said it best with these words:

"A customer is the most important person in any business.

A customer is not dependent upon us. We are dependent upon him.

A customer is not an interruption of our work. He is the sole purpose of it.

A customer does us a favor when he comes in. We aren't doing him a favor by waiting on him.

A customer is an essential part of our business--not an outsider.

A customer is not just money in the cash register. He is a human being with feelings and deserves to be treated with respect.

A customer is a person who comes to us with his needs and his wants. It is our job to fill them.

A customer deserves the most courteous attention we can give him. He is the lifeblood of this and every business.

He pays your salary. Without him we would have to close our doors. Don't ever forget it."

More succinctly, Sam went on to say...

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."


Customers have more choice than ever before, and you (as a company) need to stand out like a beacon and draw customers to you.

But that doesn't happen by accident.

It comes from design.

It comes from every employee, manager and leader in your company performing at their highest level, delivering the greatest value and results for your customers.

Instill Entrepreneurial Thinking

With Enterprise LEADER, you have the tools to develop your people and teams, so that you can stand out in your industry as a market leader... stay relevant to your customers... give your customers an extraordinary experience... so that customers want to buy, buy again, and recommend you to their friends, family and business associates.

With Enterprise LEADER, you can develop your people and teams, instilling in them a entrepreneurial/enterprising mindset -- which will reignite the entrepreneurial spirit in your company, giving you the focus, energy and momentum to keep growing.

Enterprise LEADER is a program like no other.

Enterprise LEADER brings some of the best entrepreneurial thinking to companies -- companies like yours -- and uses NLP modelling and teaching to reprogramme a new way of thinking into your employees.

Enterprise LEADER is available as an MP3/PDF download and will play in the media player of any device -- including iPhone, Android, Windows Phone, Blackberry, Mac, Windows PC, Linux or any other MP3 player


Develop Enterprise Leaders

Will this turn your employees into entrepreneurs who will go off and start their own company? No... we haven't seen any evidence of this.

But we have seen plenty of evidence of employees, managers and leaders thinking differently about their own work... their own teams...their own contribution... and critically about the customers they serve.

Business is all about customers, finding them, keeping them, serving them, getting them to recommend you -- and entrepreneurs know this more than anybody else.

And with Enterprise LEADER, you'll instill a new way of thinking into your people (regardless of their position, department or whether they are customer facing or not) so that they have this connection to your customers too. This is proven and guaranteed.

Along the way, your people will think differently about business in general, about themselves and the team they are part of.

They may not become entrepreneurs who start their own businesses, but they will become enterprise leaders... leaders in your business... people you can rely on (at all levels) to drive your company forward... serve your customers and keep you relevant and competitive in this ever changing world.

Companies who use Enterprise LEADER to develop entrepreneurial thinking in their own people and teams, typically see the following types of results:

We'd love to talk to you about Enterprise LEADER and how this entrepreneurial program can help transform your business.

If you'd like that conversation, please get in touch using the contact details below or download a free trial.

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CONTACT US

Enterprise LEADER is published by Enterprise Leaders Worldwide. We are based in the historic city of Bath in the UK and work with companies around the world.

About Us
info@enterpriseleaders.com
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