Business Upgrade: 21 Days to Reignite the Entrepreneurial Spirit in You and Your Team
B
y Richard Parkes Cordock, Managing Director - Enterprise Leaders Worldwide.
Recently hand picked by the new CEO, Lucy has 21 days to identify why the international technology company she works for is underperforming.
Mentored by Tom, an experienced entrepreneur, Lucy is reminded of the entrepreneurial principles which made her company great in the first place.
Told as the follow-on story to Millionaire Upgrade, Business Upgrade introduces the reader to the concepts of:
- I BELIEVE (the leader),
- WE BELIEVE (the team) and
- THEY BELIEVE (the customer)
In the book you’ll discover how and why entrepreneurs consistently achieve results against all odds – and learn how entrepreneurial thinking, innovation and change is the only way for companies to stay ahead of their competition.
Click here to discover the issues faced by Amroze Technology.
Comments From the Author - Richard Parkes Cordock
Business Upgrade is the natural follow-on from my first book Millionaire Upgrade, but with a distinct twist.
Millionaire Upgrade was all about the mindset of entrepreneurs and how you
can benefit financially by changing your thinking to mirror that of a
self-made millionaire. It was a book written for individuals who wanted
greater success in their own lives or own business. Although the principles
in the book apply equally well to those in the corporate world (by that I
mean SMEs or larger multi-national corporations), corporate employees and
managers often misunderstand and reject the word entrepreneur.
It was only when I stepped back and looked again at what entrepreneurs really stand for that I realised that they are actually examples of great leaders. When I understood this I could clearly see the book to write for organisations and those who want to help grow the profitability of the company they work for. Hence I wrote Business Upgrade to introduce companies to the principles of Entrepreneurial Leadership and a new way of thinking that can dramatically improve profitability and the personal rewards of all who work in them.
Business Upgrade is built around three themes: leadership, teams and customers, or to use the principles in the book: I BELIEVE (the leader), WE BELIEVE (the team) and THEY BELIEVE (the customer).
Success in business is about the perfect alignment of these three principles. Only when all three are working in total harmony can profit and growth be maximised; and by the same token, your own personal and financial rewards can be at their greatest.
In Business Upgrade I introduce the concept of Enterprise Leadership and suggest that Enterprise Leaders are the natural extension of the entrepreneur who founded the company in the first place. In order to reignite (or enhance) the entrepreneurial spirit within the company you work for, you and your colleagues need to think and act as Enterprise Leaders and live and breathe the principles of I, WE and THEY BELIEVE. This starts with a total focus on the customer and being proactive with innovation and creativity to make sure your customer stays with you so that you can maximise their true life-time value. This is `growth focused' entrepreneurial thinking at its purest.
The principles in the book are brought to life through the story of Lucy who has 21 days to uncover why the software company she works for is performing so badly. At the end of the three weeks, she must present to the new incoming CEO why and where the company is going wrong. During this time, Lucy is mentored by Tom (the main character from my first book Millionaire Upgrade) in the principles of Enterprise Leadership. For this story I have drawn heavily from my own career in the corporate world and see my old self and new self in the two central characters.
Ultimately, business is about winning, results and growth. Growth in share price, sales, profitability, customers; the list is endless. Those who contribute directly to the success and growth of a company are the ones who enjoy the most lucrative rewards.
I wrote Business Upgrade to share with you the tools entrepreneurs consistently use to grow their own companies exponentially. These are the same timeless and repeatable tools that you can use in your career to drive growth in the company you work for and accelerate your own personal success.
