Your Employees — An Untapped Salesforce!

Whether your company has 5, 500 or 5,000+ employees, payroll costs will always be one of the biggest expenses in your P&L account.

Quite likely, the majority of your salary costs will be allocated to ‘non-sales / operational staff’ — rather than pure ‘sales and marketing’ employees.

In fact, out of your entire workforce, it is likely that only a small proportion of your employees will have the words ‘sales’ or ‘marketing’ in their job title — and even fewer operational employees will think that it is their responsibility for generating revenues from new customers, or up-selling/cross-selling existing customers... yet alone ensuring those same existing customers stay with you year-on-year and want to continue to repeat buy from you.

But is this really how it should be?

Is sales and marketing purely the sole responsibility of your sales and marketing teams?

Your Workforce is your Salesforce

The truth is, everybody in your company — from the most junior admin clerk, to your CEO — is responsible for attracting and retaining customers.

Every single employee in your company— customer facing or not — has a direct and indirect influence on whether:

  • Prospects choose your company over your competitors (and become a paying customer)

  • Customers choose to buy from you again (either the same product/service or a different/product service)

  • Customers choose to recommend your company to their friends, family and colleagues

Certainly, your expensive ‘lead generation marketing’ and professional sales teams can help turn a cold prospect into a warm lead, but more often than not, it is your non-sales and operational staff which have the biggest impact on your customers desire to choose your company, especially when it comes to repeat purchases or making valuable recommendations.

Example: The Importance of Non-Sales Staff in a Hotel

Take for example a customer staying at a hotel.

The customer may have decided to choose a particular hotel because of a promotional offer created by the hotel's sales and marketing team.

But whether the customer decides to stay again or indeed recommend the hotel to their friends, family and business associates has more to do with the experience they had whilst staying at the hotel. The good or bad experience the customer receives is down to the non-sales staff such as the porter, concierge, housekeeping, barmen, chefs, room service, gym staff, reception, and many more hidden members of the hotel team.

The same is true in any company... non-sales / operational staff have a direct and in-direct influence on a customer's desire to continue using its products or services, or recommend it to their friends and family.

The same is true in your company too.

Enterprise MENTOR

In this website, you’ll discover how Enterprise MENTOR can help develop all your employees (especially non-sales and operational staff) into savvy sales and marketing professionals who take responsibility to attract and retain customers.

You'll discover how you can use Enterprise MENTOR to turn your entire workforce into your salesforce, so that your investment in payroll and people, now becomes an investment in sales and marketing too.

Click here to discover what Enterprise MENTOR can do for the profitability of your company...